This policy explains what personal information Bond Theory ("Bond Theory", "we", "us") collects when you visit bondtheory.site or buy one of our digital products, why we collect it, how long we keep it, and what you can ask us to do with it.
Bond Theory is operated from Brazil and serves readers internationally. By using this website you agree to the practices described here. If you do not agree with them, please do not use the site.
1. Information we collect
Information you give us
- Order information. Your name and email address when you buy a product. Payment card details are entered directly with our payment processor and are never received or stored by us.
- Subscription information. Your email address, and optionally a first name, if you join our email letter.
- Correspondence. Anything you choose to include when you write to support, including the content of your message.
Information collected automatically
- Technical data. IP address, browser type and version, device type, operating system, and approximate location derived from your IP address.
- Usage data. Pages visited, time spent, referring website, and the links you click.
- Cookies and similar technologies. Described in section 6.
We do not knowingly collect sensitive categories of personal data. Please do not send us health information, government identification numbers or payment card numbers by email.
2. How we use your information
- To deliver the product you purchased and provide access to it.
- To process payments, issue receipts and handle refunds and disputes.
- To answer your support messages.
- To send the email letter, and product-related emails such as access details or updates to a guide you own.
- To measure how the site performs and improve what we publish.
- To measure the effectiveness of our advertising, including through the analytics and advertising tools described in section 6.
- To detect and prevent fraud, abuse and chargeback fraud.
- To comply with legal, tax and accounting obligations.
3. Legal bases for processing
Where the GDPR, the UK GDPR or Brazil's LGPD applies, we rely on the following bases:
- Performance of a contract — to deliver a product you bought and to provide support.
- Consent — for marketing emails and for non-essential cookies. You may withdraw consent at any time.
- Legitimate interests — to secure the site, prevent fraud and understand how our content is used, balanced against your rights.
- Legal obligation — to retain transaction records where the law requires it.
4. Sharing your information
We do not sell your personal information, and we do not rent or trade email lists. We share data only with service providers who need it to operate the business:
- Payment processors, who handle checkout, billing, refunds and fraud screening.
- Email service providers, who deliver transactional and marketing email on our behalf.
- Hosting and content delivery providers, who serve this website.
- Analytics and advertising platforms, as described in section 6.
We may also disclose information where required by law, court order or a lawful request from a public authority, or where necessary to establish or defend a legal claim.
5. International transfers
Our providers may store or process data in countries other than yours, including the United States and countries in the European Union. Where required, transfers are covered by appropriate safeguards such as standard contractual clauses.
6. Cookies, analytics and advertising
We use cookies and comparable technologies for three purposes:
- Essential — to keep the site working, remember your session and secure checkout.
- Analytics — to understand which pages are read and where readers come from.
- Advertising measurement — to see which advertisements led to a visit or a purchase. This may involve advertising platforms such as Meta and Google, which may set their own cookies or receive event data about actions taken on this site.
You can block or delete cookies in your browser settings. Blocking essential cookies may prevent checkout from working. You can also adjust ad personalisation directly in the settings of the advertising platforms you use.
7. How long we keep data
- Order and transaction records: for as long as required by tax and accounting law, typically five years.
- Support correspondence: up to two years after the conversation ends.
- Email subscribers: until you unsubscribe, plus a short suppression record so we do not email you again by mistake.
- Analytics data: usually up to fourteen months in aggregated form.
8. Your rights
Depending on where you live, you may have the right to:
- Access the personal data we hold about you and receive a copy of it.
- Correct data that is inaccurate or incomplete.
- Delete your data, subject to records we are legally required to keep.
- Object to or restrict certain processing.
- Withdraw consent to marketing at any time.
- Receive your data in a portable format.
- Lodge a complaint with your data protection authority — in Brazil, the ANPD.
To exercise any of these rights, write to support@bondtheory.site from the email address associated with your account. We respond within 30 days and may ask a question or two to confirm the request came from you.
9. Marketing emails
Every marketing email carries an unsubscribe link that works immediately. We will still send transactional messages relating to a purchase you made — receipts, access details and refund confirmations — because those are part of delivering what you bought.
10. Security
We use encrypted connections (HTTPS), restrict access to personal data to the people who need it, and rely on established processors for payments and email. No system is perfectly secure, and we cannot guarantee absolute security, but we do take this seriously and will notify affected users and the relevant authority if a breach is likely to put your rights at risk.
11. Children
This website and everything we publish is intended for adults aged 18 and over. We do not knowingly collect data from children. If you believe a minor has provided us with personal information, write to us and we will delete it.
12. Third-party links
Our pages sometimes link to other websites. We are not responsible for their content or their privacy practices, and we encourage you to read their policies before sharing anything with them.
13. Changes to this policy
We may update this policy as the business or the law changes. The date at the top of the page shows when it was last revised. Material changes will be announced on this page, and where appropriate by email.
14. Contact
Questions about this policy, or about how your data is handled, go to support@bondtheory.site. Bond Theory acts as the data controller for the information described here.